![]() Tallying with long-term rumors, Gurman says Apple’s AI push will be announced at WWDC in June 2024, as part of the launches of iOS 18 and macOS 15. The company, according to Gurman, wants to add auto-summarize and auto-complete to Pages and other productivity apps automate playlist creation in Apple Music launch software development tools with AI tools for code completion create an AI-based system for AppleCare employees and, most important of all, launch “a big overhaul” of Siri. Perhaps the timeframe is due to the ambition because there are lots of strands to the project. ![]() While Google and Microsoft have already launched new AI services and Amazon has announced a revamped Alexa platform, Gurman warns that “the totality of Apple’s generative AI vision will take at least into 2025 to fully scale.” Those words “at least” are especially troubling, given what we know about Apple’s perfectionism and proneness to developmental delays. There’s a striking contrast between the ambition of what Apple hopes to achieve in AI and the dismaying tardiness of the project’s timeframe. Here at Macworld we are long-time critics of Siri, Apple’s most AI-relevant product and a source of endless frustration, and have frequently discussed the company’s glaring absence from the AI arms race.īut the specifics of Gurman’s report are more worrying. In broad terms, of course, this is not news. In a blunt report published Sunday, Bloomberg reporter Mark Gurman concludes that Apple “is way behind in AI” and describes this state of affairs as “a major risk for a company that considers itself the top innovator in consumer technology.” Apple plots a huge AI strategy shift starting with iOS 18… but will it be too late?
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